
The world’s inventive eyes are on London this week because the capital’s first SXSW pageant kicks off.
Across six jam-packed days, the likes of Idris Elba, Sophie Turner and Katherine Ryan will grace levels throughout quite a few venues in Shoreditch, east London.
And it’s not simply talks. Established and rising musicians make up an eclectic roster of live performances.
Talking to Metro, festival CEO Max Alexander described this year’s event as a ‘love letter to London’.
There’s a lot to see and expertise throughout the week. Thankfully, Metro, as SXSW London media companions, has teamed up with pageant curators for his or her 5 must-see occasions throughout music, film and convention.
Metro’s assistant editor (information) Rory McKeown has additionally given his 5 music acts to see this yr.
SXSW London must see music acts: Adem Holness, Head of Music at SXSW London
NAO
Sasha Keable
Alice Glass
DJ LO Down Loretta Brown AKA Erykah Badu
Lila Ike

SXSW London must see music acts: Rory McKeown, Metro’s assistant editor (information)
Alice Glass
Amahla
Heartworms
Keg
L’Objectif
DICE’s 25 grassroots artists to see in 2025
Ticketing app DICE has put collectively a listing of their 25 grassroots artists you have to see in London over the following six months.
With tickets starting from free to £27.50, these reveals will guarantee an amazing night time to go well with all tastes and budgets.
Click HERE to catch the complete record.

SXSW London must see display occasions: Anna Bogutskaya, Head of Screen at SXSW London
Cosmic Archeology: The movies of Jenn Nkiru
Unbound (world premiere)
Plainclothes (UK premiere)
Silent Observers (UK premiere)
Lesbian Space Princess (UK premiere)

SXSW London must see conferences: Kat Shearling, Head of Conference
A Conversation on AI – Demis Hassabis, co-founder & CEO, Google DeepMind & Francine Laqua, Anchor and Editor-At-Large, Bloomberg
Engineering the Impossible – Ben Lamm, co-founder and CEO, Colossal Biosciences & Sophie Turner
The Future of Entertainment – Björn Ulvaeus & Laura Barton, Guardian
The Brand the Brand the Brand! – Gary Vaynerchuk, CEO, VaynerMedia & Selina Sykes, Unilever
Transforming at Scale – Mark Read, WPP and Katie Prescott, Technology Business Editor, The Times
SXSW London takes place from at this time (June 2) till Saturday (June 7) at venues throughout London. For extra info and tickets, click on here.
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