After days of mourning and asking questions on what is going on on over at Duolingo, Luis von Ahn, the corporate’s co-founder and CEO, has lastly damaged his silence with a robust message to followers.
Duo, the Duolingo owl, was killed in a tragic accident with a Cybertruck a couple of days in the past. Not lengthy after Duo’s premature demise, the opposite characters at Duolingo additionally met their maker. This has spiraled to have an effect on many different well-liked manufacturers with their mascots additionally dying, and followers have been watching from afar confused and amused.
On Friday, the model’s CEO shared some perception into this horrible tragedy (or presumably sensible advertising and marketing marketing campaign) in a TikTok video that shortly went viral.
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Duolingo CEO Shares A Message For The Brand’s Followers Mourning Duo’s Death

The model’s CEO has lastly damaged his silence on all of the motion that is been happening recently.
“I have prepared a statement that I will read in light of recent events,” he started his TikTok video. “As I’m sure you’ve seen by now, Duo was hit by a Cybertruck. And it looks like, in fact, every character at Duolingo is dead.”
He continued saying, “On behalf of their friends, family, and Dua Lipa, we honor their memory.”
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‘Spanish Or Vanish?’
The CEO continued his somber message to share that, “Duo finally answered the question he posed to so many of us – Spanish or vanish?”
“It’s hard to believe that just last week, I was speaking to Lily. Right before she ended the video call, she told me he was okay. These words will echo in my soul for eternity,” he continued. “We know he threatened many of you, sometimes gently, sometimes with unhinged persistence. But it was never personal.”
He additionally shared that Duo’s mission was to make schooling accessible, “one terrifying notification at a time.”
“Now, Duo’s streak on earth has ended. It’s our turn to stand together to continue his legacy,” von Ahn continued. “We’re carrying the torch forward as a company, as a team, and as friends.”
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He concluded his message saying, “We’re excited to rise up to the occasion in the face of the loss of our twerking, fuzzy, lime green, fictional, crusty old friend. So in his honor, let’s do what he would have wanted – open up the app, do a lesson, and share your fondest memories.”
He ended his conclusion with what could possibly be a touch – “Keep the flame lit for Duo. Who knows, he might just come back.”
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Fans And Brands Alike Left Comments For Duolingo

The CEO’s video shortly went viral with greater than 3 million views at the moment and seven,600 feedback from manufacturers and followers.
Starburst mentioned, “Here for the lore,” and The Weather Channel wrote, “Forecast: 100% chance of tears.” Scrub Daddy, who created their very own storyline involving Duo’s demise shared, “I’m spiraling.” Vita Coco wrote, “He wasn’t fictional to me.” Tree Hut added, “It’s always the cyber trucks.”
One fan shared, “Cries in the language I’m learning on Duolingo,” and one other requested, “Have you tried CPR to ‘Not Like Us’ by Kendrick?”
Another fan shared a thought that is possible on the minds of many others, “Please don’t let this be a rebranding, Duo is too much of an icon to lose.”
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There’s A Way To Keep The Dead Duolingo Characters In Your Life
Duolingo should have realized their mascot and different firm characters maintain a particular place within the hearts of many so that they got here up with a method to assist followers with their mourning and make some cash within the course of.
“2025 has got us all knocked down, but not to worry! We’re monetizing grief because we are a corporation,” a latest TikTookay video shares. “For the low price of $29.95, you can prove you really love Duo and friends with a custom coffin! Why process your emotions when you can process a payment?”
They shared that proceeds from the sale go into “funding more of our stupid marketing ideas.”
Fans should purchase the restricted time plushies on the website.
How Did We Get Here?

While it isn’t new for Duolingo to be barely unhinged of their advertising and marketing, followers weren’t fairly prepared for them to kill off their beloved and well-known mascot, Duo.
Just a few days in the past, out of nowhere, the model introduced the premature demise of Duo, the face of the model.
“It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl , is dead,” they wrote in an announcement on social media. “Authorities are currently investigating his cause of death and we are cooperating fully.”
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The message went on to share extra of the unhappy story, and concluded with, “We appreciate you respecting Dua Lipa’s privacy at this time,” which opened the door for the favored singer to hitch in on the motion. And in flip, many manufacturers started mourning the owl’s demise, and commenced to create content material with their mascot, tying them to Duo in hilarious methods. Many manufacturers additionally shared their condolences and jokes within the remark part of the publish.
Cap’n Crunch wrote, “The internet will never be the same,” and Meow Mix shared, “MY CAT IS NOT RESPONSIBLE.” Many others additionally chimed in with their very own ideas within the remark part.
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