![MAMMOTH SCREEN FOR ITV/ITVX. CODE OF SILENCE EARLY RELEASE Pictured ROSE AYLING-ELLIS as Alison Brooks. This photograph is (C) MAMMOTH SCREEN/ITV productions and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: patrick.smith@itv.com](https://metro.co.uk/wp-content/uploads/2025/05/SEI_244316270-fe74.jpg?quality=90&strip=all&w=646)
Viewers of ITV’s new drama Code of Silence have heaped reward on the broadcaster for a ‘genius’ determination.
With Rose Ayling-Ellis, Charlotte Ritchie, and Andrew Buchan among the many forged, the crime drama collection premiered at 9pm tonight on ITV1.
Its plot follows Alison, a deaf caterer working to assist herself and her mom, who can also be requested by police to assist lipread conversations with extremely harmful criminals.
Strictly Come Dancing 2021 winner Rose, who was born deaf, takes the lead, with viewers having already lauded her performance with compliments after only one episode.
But there was one other factor of tonight’s premiere that actually received folks speaking, and it wasn’t through the programme itself.
Ahead of the present, ITV took to X with a particular message.
![MAMMOTH SCREEN FOR ITV/ITVX. CODE OF SILENCE EARLY RELEASE Pictured ROSE AYLING-ELLIS as Alison Brooks and CHARLOTTE RITCHIE as DS Ashleigh Francis. This photograph is (C) MAMMOTH SCREEN/ITV productions and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: patrick.smith@itv.com](https://metro.co.uk/wp-content/uploads/2025/05/SEI_249426874-0a28.jpg?quality=90&strip=all&w=646)
‘Tonight’s episode of Code of Silence will characteristic a silent advert break, the place all adverts might be signed and/or subtitled and run with out sound,’ it learn.
Indeed, when the adverts began airing, the sound was muted and subtitles appeared earlier than the present resumed.
Taking to social media in astonishment, viewers stated it was a ‘superb’ manner of elevating consciousness of what life is like for many who are deaf or listening to impaired.
‘ITV turning down the sound for the adverts during #CodeOfSilence and including subtitles and interpreters is a big, big WOW!!!’, wrote @putasinghonit.
‘Bravo @ITV’, tweeted @KDCunliffe. ‘The advert break is genius. So thought provoking.’
‘Absolute genius move @ITV’, added @hkp074. ‘Great drama so far as the audience has to watch so we don’t miss something fairly than be on our telephones. Rose Ayling-Ellis is excellent!’
@BritishBC additionally described the silent advert break as ‘very clever’, whereas @LolaSpaniel known as it ‘such an effective and great idea’.
‘That was a landmark moment in British TV. The first time that a mainstream channel has shown Adverts in complete silence with BSL & Subtitles. I hope this raise much needed awareness within the deaf community through this drama and the silent ads moment’, agreed @RyanSoapKing25.
As Code of Silence continues every night time this week, viewers are actually flocking to ITVX to binge-watch all six episodes.
Fans have been impressed by the idea as a complete, given how textual content is used on display all through the episode to point out Rose’s character figuring out the phrases she is lip-reading.
‘As somebody who lip reads because of a hearing impairment how they are visualising the working out of words and incorporating the uncertainty when some letters/sounds look the same – sooo accurate’, praised @gstevensonsport.
During press earlier than Code of Silence’s launch, former EastEnders star Rose admitted that it was a ‘terrifying’ problem to tackle, since it’s her first lead position.
On what she was most excited for viewers to see, she informed Country & Town House: ‘How hard lipreading is!’
‘I felt the pressure to represent the deaf community well. But I had to remind myself: this is my dream, and I’ve labored exhausting for it. I should get pleasure from it too,’ she added.
The Reunion actress additionally spoke about being half of tasks the place extra deaf characters characteristic.
‘It’s such an thrilling time, and what does this imply for the long run? I actually hope this isn’t a one-off second,’ she stated.
‘We shouldn’t have to attend years between tales with deaf characters.’
Code of Silence is out there to stream on ITVX.
Got a narrative?
If you’ve received a celeb story, video or footage get in contact with the Metro.co.uk leisure crew by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff web page – we’d love to listen to from you.
MORE: All Emmerdale cast returns, exits and new arrivals coming up in 2025
MORE: The Chase viewers rage as contestant’s ‘correct’ answer is rejected
MORE: ITV announces Lorraine Kelly’s return after she shares health update
