Breakaway, an impartial reside leisure model and touring music competition firm, has signed with Creative Artists Agency (CAA) for illustration.
Working inside CAA’s media and leisure partnerships division, Breakaway will launch a newly structured sponsorship platform in efforts to scale its nationwide footprint and construct out authentic mental property. Breakaway exists as Breakaway Projects, or an in-house report label and artist incubator, and Breakaway Presents, which covers its pop-up experiences.
With a presence in over 12 cities all through the United States, the corporate is planning to increase internationally with the objective of bringing its reside occasions and artist pop-ups to international markets. Breakaway Festival — identified for its EDM lineups — may also see choose growth into new genres.
“Breakaway offers brands the chance to co-create something that lives beyond the stage, rooted in relevance and designed for lasting impact” mentioned Adam Lynn, CEO of Breakaway. “We’re excited to make moves that position us at the intersection of music, content and community.”
As a part of its rising industrial methods, Breakaway additionally not too long ago introduced the growth of its title partnership with the power drink model Celsius.
“While a festival may last two days, the fan connection starts long before and continues long after the physical activation — giving brands creative touch points around content collaboration, digital media, and merchandise integrations that engage this devoted fanbase,” added a spokesperson for Breakaway in a press launch.
The subsequent Breakaway Festival will happen on May 30 and 31 within the Historic Crew Stadium Festival Grounds in Columbus, Ohio, and might be headlined by Dom Dolla, Sofi Tukker, Marshmello, Afrojack and Isoxo.
