Blake Lively Shifts Focus To New Project Amid Her Legal Battle

Blake Lively is conserving her eyes on the prize, and her newest magnificence launch, regardless of being on the middle of considered one of Hollywood’s most dramatic authorized showdowns.

The 37-year-old actress and entrepreneur simply dropped a trio of recent hair and physique mists beneath her wildly profitable haircare model, Blake Brown, which debuted in July 2024.

The aromatic launch comes as Blake Lively continues to face off towards “It Ends With Us” co-star and director Justin Baldoni in a authorized battle that is made headlines for months.

When Lively first launched Blake Brown, she instructed PEOPLE her purpose was to create “clean formulas with incredible performance at a mass price point with a fragrance that I would spray on my body.”

Mission achieved. The line grew to become the largest haircare launch in Target’s historical past, with followers clearing cabinets and TikTook exploding with movies of Lively styling hair herself.

But the thrill took a pointy flip in December, when Blake Lively filed a bombshell lawsuit towards Baldoni, accusing him of sexual harassment, “disturbing” on-set habits, and orchestrating a retaliatory smear marketing campaign.

Now, Blake Lively is shifting the highlight again to Blake Brown, unveiling three new hair and physique mists impressed instantly by fan requests.

“This was a response to our community going, ‘Please make fragrance,'” she instructed PEOPLE. “I was like, ‘It’s there, it’s already in the product.’ They were like, ‘No, I want to be able to refresh after the gym or throughout the day.’ They were like, ‘No, I want to be able to refresh after the gym or throughout the day.'”

“People don’t bring their leave-in with them or their dry shampoo, so they just wanted to have that hair and body mist, which I understand,” she continued. “I mean, I’m the person that will just spray dry shampoo in the air and walk through it just because it smells so good. You’re probably not supposed to do that, but I just love the smell.”

Blake Lively says she took it to the following degree by working with a high perfumer to create wealthy, layered scents that go far past the everyday citrus or floral notes present in most hair merchandise.

“I always, always, always layer my fragrance,” she mentioned. “Every single day, when I put on perfume, I layer different fragrances so that even if it’s a familiar fragrance, it still has a twist on it. It’s like what they call umami in food.”

And in true Blake style, she made certain the bottles had been as stylish because the scents. “I wanted them to look like a retro perfume bottle… an elegance to them and sort of a glamour, but also be easy to throw in your bag,” she defined.

Despite juggling a number of ventures, together with her beverage manufacturers Betty Buzz and Betty Booze, in addition to appearing and household life, Blake Lively insists she’s deeply hands-on with each undertaking she touches.

“It’s just about being really passionate,” she mentioned. “I think you have to really love them. You have to be possessed by them. If you’re just putting your name on something, I guess that’s probably easy, but it wouldn’t feel good to me. That’s just not the person I am.”

She continued, “Maybe if I was a different star sign that that would work, but Virgos, we can’t. No, no, no. We love the details. We love the experience. So I think that the things that I’m involved in are things that I’m truly passionate about.”

Blake Lively, who as soon as wore a bracelet that learn “Do what you love, love what you do,” is clearly dwelling by these phrases, at the same time as authorized tensions swirl round her.